Integrated Marketing Director, Americas

Our Company Founded in 2019, now 260+ Neaters-strong and with over $70million in funding, Neat is an exciting and fast-growing leader in video conferencing hardware.
We are a preferred partner of both Zoom and Microsoft Teams, with ambitious expansion plans.
Neat was established by some of the most respected and experienced leaders in the industry to deliver simple, thoughtful communications solutions for people working together in a hybrid world.
Our Products “Out of the box experience”.
“Embarrassingly simple”.
“It just works”.
“Magic didn't come in a box - until Neat came along”.
Our products include video conferencing hardware like our award-winning Neat Bar and Neat Board, our scheduling display/room controller Neat Pad, peripheral device Neat Center, and software Pulse and app hub.
Product professionals know only too well the complexity behind something that appears simple to end users.
Beautiful designs take talent, creativity, inspiration and a lot of work.
Delighting the customer requires smart development, and the ability to anticipate the user’s constantly evolving needs.
Neaters have these philosophies at the heart of everything we do.
The Opportunity We’re looking for passionate people who work hard and are focused yet like to have fun.
The independent thinkers who thrive in a top-notch team of diverse talents.
You’ll be contributing to a positive force for progress as the world moves to a new way of working.
The workplace is changing, and you can be a part of shaping that future.
As part of the Global Marketing Team reporting to the Senior Director, Global Marketing, the Integrated Marketing Director will be responsible for all in-country demand generation initiatives and events in collaboration with Sales, Channel Partners, and Alliance Partners.
In this role, you will help build and execute lead generation programs and partner-related marketing activities that are aligned with regional sales goals to maximize revenue potential through our channel and alliance partners.
You will also work closely with internal and external stakeholders to plan, manage, produce, and promote in-country virtual, hybrid and physical customer and partner events that generate leads while maintaining a balanced budget between audience acquisition and events production.
You will own the in-country events calendars and oversee the optimization of event investment in each market.
Responsibilities Own the in-country marketing strategy and manage demand generation campaigns in collaboration with sales, distributors, channel partners, and technology alliance partners to drive revenue growth for the region.
Plan and execute virtual, hybrid, and onsite events and engagements to increase mindshare, generate brand awareness and acquire leads.
Devise and adapt marketing programs and communications, and/or develop bespoke programs for customers and partners in each market.
Work in partnership with Neat’s Channel Sales and Marketing Teams to develop a quarterly plan to meet regional pipeline development.
Track and report on co-marketing effectiveness, ensuring alignment with in-country business plans, and optimizing the return on marketing investment.
Ensure all announcements, campaigns and programs are executed with excellence and aligned to Neat’s brand guidelines.
Collaborate with the regional sales and marketing teams to develop, manage, and execute effective in-country marketing campaigns, social media selling, and outbound communications to address audience segments based on local/regional relevance.
Track performance across all marketing initiatives to provide data-backed insights and results for optimization and to uncover new opportunities.
Work with the Sales team and channel partners to develop quarterly joint marketing plans to meet pipeline development needs.
Manage an annual and quarterly budget Key Qualifications You are a passionate marketer with a deep understanding across marketing disciplines.
You have a comprehensive understanding of the local commercial markets in The Americas, and a proven ability to create compelling B2B messages, communications, and end-to-end campaigns.
You are comfortable with ambiguity in white space, enjoy solving challenges, and excel at delivering high-impact programs that achieve business objectives.
Your attention to detail is top-notch, and you have a proven ability to be meticulously thorough and accurate when simultaneously managing and accomplishing multiple competing priorities.
You have proven leadership capabilities and work well collaborating across all levels of the organization, and with channel partners.
You demonstrate experience utilizing data and research to drive actionable insights to develop marketing strategies and plans.
You are concise and creative, developing content elements to strongly engage with customers, partners, communities, and influencers.
Requirements Bachelor’s degree, or equivalent practical experience.
5+ years of professional experience running channel marketing campaigns and programs, as well as managing in-person events and hybrid events in a Hi-Tech or SaaS company.
Digital & events marketing domain knowledge preferred.
Understanding of marketing automation concepts and software tools to capture leads & measure the commercial impact of marketing investments.
Proficiency in CRM/PRM and partner-centric toolset.
Business/marketing analytics knowledge is desired.
Strong stakeholder management experience.
Obsessed with delivering a compelling customer experience through relevant, connected customer engagement.
Headquartered in Oslo, Norway, most of Neat’s employees work remotely or in hubs around the world.
We don’t restrict where we find our talent or who we hire.
We use our technology to showcase that with Neat, you really can work seamlessly from anywhere.